Defining new media is not as easy as it might seem. First of all, how can we define new? We tend to say that electricity is a rather new invention or that the latest update to Norton Antivirus is new or that fire is fairly new, looking from a perspective of “only” a few thousand years. Therefore, “new” has no real boundaries. It’s a matter of one’s interpretation. In my interpretation, there is no “new media,” just as there isn’t any “old media.” Is a website created two minutes ago a new medium, making one that was brought to life ten minutes ago an old medium? In my belief, media in general are new. In fact, they are much more modern than any other branch of market.
Though one might count the media’s age from the invention of a printing press by Johannes Gutenberg in the early XV century or from the first mail system developed in Persia in the V century BCE, the first breakthrough in the media business was the invention of a telegraph in the early XX century. Information was finally sent significantly quicker and the electronic signals made the world much smaller. Another crucial invention was the radio, followed by television and finally Internet. Even though some of these inventions are nearly a century old, mass media law has not yet fully dealt with the copyright law. In addition, while radio, Internet and telephone are easily broadcast throughout the world on the same wavelengths, television still remains divided into three major systems: NTSC, PAL and SECAM. It shows how new and still obscure to us these media are.
New Media is being primarily defined as digital. The digital is rapidly conquering analogue, however it does not mean it is better. A good example is music, where the analogue players offer a much better sound quality from even the best compressed digital audio files. Peter Gabriel and Neil Young confirm the idea that digital is not necessarily better. Similarly, it appears that digital photography will not replace the analogue 35mm film anytime soon. Its quality is roughly four times better from a Full HD picture.
The media all around us are certainly new and at the same time rather old. Whether we type an email or listen to an mp3, we are reiterating what our past generations did, though in a different way. Of course the transfer of information in the digitalized society is much faster but it still remains the very same kind of transfer that was used hundreds of years ago. Only the method is different. Perhaps someone will invent a yet another way to communicate in a few years but it will still be probably based on the one our ancestors used a few centuries ago. While the digital media are certainly newer from the analogue ones, do they qualify to bear the name of “new media”? In my opinion they are just the same.